By: Dr. Mirei Takashima Calremon (Partner, IDEV, LLC)
The Context: Though the business community is starting to understand that retail innovation and technology adoption is happening at a rapid pace in Asia, it has not yet grasped the underlying reasons why. The article explores the underlying historical, cultural, sociological, and psychological reasons as well as the takeaways for the U.S. and the rest of the world.
Why This Matters: The article highlights deeper insights and managerial implications as they relate to different retail environments, markets, and consumers. Furthermore, it will equip retailer managers with knowledge that enables them to develop the right strategy for their own business, and to navigate a rapidly evolving industry.