IDEV, LLC
Market Entry Consultants for the Asia Pacific Markets

Team

Headquartered in Tokyo, Japan, we work with clients all over the world. Whether you’re a Small/Medium Enterprise or a promising Startup, our 50+ highly trained consultants will help you thrive in foreign markets, even ones you didn't think were within reach. 

We apply Lean Methodology to international market entry. Building on Lean manufacturing principles and agile development, we to continuously test the underlying assumptions behind your business and product ideas. And we achieve this without requiring large upfront investments. 

The IDEV Core Leadership Team 

 
 
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MANAGING PARTNER

Pierre Habshi

Pierre has conducted assessments and implemented projects in over 40 countries. He began his career exporting automotive related products to former Soviet Republics. He has also worked for the UNDP, UNICEF, and several international NGOs to implement projects in Asia, the Middle East and Africa. More recently, he has founded and advised several startups, while continuing to manage an export business and IDEV, LLC, all of which have culminated in a unique skillset in international business. 

 

Education

INSEAD
MBA, 2008

Johns Hopkins University (SAIS) 
MIPP, International Public Policy, 2007

UC BERKELEY
B.A., Political Science, 1994

Location and Geographic Focus

• Tokyo, Japan
• APAC, MENA markets

Focus Areas

• Market Analysis
• FMCG
• Startups 

 

 
 
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Partner

Yuji Ito 

Yuji has spent 27 years in the investment banking industry with Daiwa Securities and Goldman Sachs. His main focus was client relationships for both capital and securities market. In terms of clients, he was in charge of retail, corporate, financial institutions and non Japanese asset management. 

 

Education

INSEAD
MBA, 1991

KEIO UNIVERSITY
B.A., Commerce, 1987

Location and Geographic Focus

• Tokyo, Japan
• Japan Market

Focus Areas

• Finance
• Startups

 

 
 
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Partner

Nicha Suebwonglee

Nicha has 13 years of work experience in technology, consumer services, and consumer goods, specializing in MediaTech and e-commerce. She has previously co-founded a technology startup, had an advisory role,  and more recently worked as a venture capitalist in deep technology across multiple sectors. 

Location and Geographic Focus

• Bangkok, Thailand
• Southeast Asia

Focus Areas

•Startups
• Technology
• Product strategy
• Business development 

Education

INSEAD
MBA, 2010

Pennsylvania State University
BS Computer Engineering 2005

 
 
 

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Partner

Khalil Rassy

Khalil has over 22 years of experience in more than 30 countries. He worked for Siemens and Nokia Siemens Networks where he was Regional Support Lead and Regional Head of Engineering Stream, respectively. He was also the Group operations lead of New Businesses for IHS Towers. Khalil uses his multinational expertise to advise companies, government bodies and startups in Europe, the Middle East and Africa on topics around Go-To-Market and Business Development Strategies, Fund Raising, Corporate Governance and Operations.

Education

INSEAD
EMBA, 2011

University of Balamand
MS in Computer Engineering, 1997

Location and Geographic Focus

• Dubai, UAE & Beirut, Lebanon
• European, Middle Eastern and African Markets

Focus Areas

• Business development
• Strategy planning
• Telecommunications
• Renewable Energy

 
 
 

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Partner

Michael Rogero, CFA

Mike has spent 25 years in Greater China building technology businesses.  Experience includes running five startups, and founding regional branches of two listed multinationals, two IPOs, multiple rounds of fund raising, M&A experience, financial reporting for listed companies & GAAP. Industry speaker and author. 

Location and Geographic Focus

• San Francisco, CA & Taipei, Taiwan
• Greater China & Americas

Focus Areas

• Business Strategy
• Business Development
• Finance & Fundraising
• Marketing
• Technology

Education

INSEAD
MBA, 2005

American University (SIS)
B.A. International Relations 1992

 
 

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Partner

Dr. Mirei Takashima Claremon

Originally from Tokyo, Japan, Mirei is a global brand strategy and consumer insights expert with over 10 years of marketing experience. Her academic research focuses on gaining insights into the cross-cultural differences between Asian and Western consumers, particularly in terms of what drives consumer brand loyalty and brand choice. As a consultant, she was one of the key architects for a proprietary marketing analytics tool, and has helped various businesses craft effective marketing and brand strategies.

Location and Geographic Focus

• Los Angeles, California
• Asian and North American markets

Focus Areas

• Cross-Cultural Marketing
• Consumer Insights
• Brand Building
• Marketing Research
• Market Entry Strategies

Education

UCLA Anderson School of Management
PhD, Marketing (Consumer Behavior), 2016
MBA, 2011

Cornell University
B.A., Psychology, 2004

 
 

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Partner

Olivier Adam

Olivier is an entrepreneurial leader with over 15 years of experience in sales and marketing in a range of successful technology companies such as Skrill and Hootsuite. His experience has been focused on EMEA and North America, but multiples projects have required his expertise in APAC and Africa as well. Olivier has also been advising multiple start-ups over the years, helping dozens of companies obtain funding and supporting some of them from creation all the way to a successful exit. 

Location and Geographic Focus

• London, UK
• EMEA

Focus Areas

• Sales & Marketing
• Start-ups & Scale-ups
• Technology

Education

INSEAD
MBA, 2009

HEC Montreal
BBA Management, 2004